Ford Motor Company knows that to reach its target markets, it may use three kinds of marketing channels. What are these three marketing channels, and how might Ford use each of them?
What will be an ideal response?
The three marketing channels are communication, distribution, and service channels. Ford uses advertising to position its products and convey a certain message to consumers (communication channel). The delivery of cars to end consumers would require a distribution channel, such as a car dealership, and the company can have tie-ups with insurance companies to provide car insurance (service channel).
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This question has multiple parts; be sure to answer each. First, define cognitive dissonance. Next, describe the three conditions that affect the likelihood that a person will attempt to reduce cognitive dissonance. Finally, give an example of a time when you felt cognitive dissonance in your own life, and describe how you dealt with it.
What will be an ideal response?
Which of the following is true of retail channel omnification?
a. It allows retailers to offer competitive prices across various outlets. b. It increases redundancies in inventory and transportation. c. It determines which product to stock and at what price. d. It focuses on understanding how a brand's target consumers behave in different channels.
A sample of 250 observations is selected at random from an infinite population. Given that the population proportion is .25, the standard error of the sampling distribution of the sample proportion is:
a. 0.0274 b. 0.5000 c. 0.0316 d. 0.0548
In the object-oriented approach to systems development, the flow of information is achieved by sending messages either to and from actors or back and forth between internal objects
a. True b. False Indicate whether the statement is true or false