The memo or e-mail format is appropriate for short informal reports that stay within organizations
Indicate whether the statement is true or false
True
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The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:
A) a person's perception of market needs is framed by others cultural experience. B) the perceptual blockage and distortion about cultures are hard to reduce. C) an unbiased perception is a vital and critical skill in global marketing. D) an unconscious reference to one's cultural values is critical in global marketing. E) the prior success and ethnocentrism can override the SRC.
Financial statement analysis involves forms of comparison including:
A. Comparing key relationships within the same year. B. Comparing key items to industry averages. C. Comparing changes in the same item over a number of periods. D. All of these answers are correct.
When a salesperson says, "This glue will form a stronger bond than any other glue on the market," he is stating a product benefit.
Answer the following statement true (T) or false (F)
Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
A) mail questionnaires B) focus group interviews C) Internet search engines D) personal interviews E) commercial online databases