Zoroastrianism was the dominant world religion during the Persian empires (559 BC to AD 651) and was thus the most powerful world religion at the time of Jesus. It is still practiced worldwide, especially in Iran and India. Within these two countries, the religion's members share a set of beliefs that set them apart from others who reside in the country. Believers in this religion would be classified as a(n)

A. transformational group.
B. classless society.
C. national reference group.
D. subculture.
E. opinion group.


Answer: D

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A. It typically views the senior management as a final element or afterthought. B. Customers are at the top of the organization's structure. C. Upper management is at the top of the hierarchy. D. It typically focuses on individual needs of customers rather than its products.

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A disadvantage of focus groups is that the unstructured nature of the responses makes coding, analysis, and interpretation difficult

Indicate whether the statement is true or false

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Discuss the characteristics of focus groups (Table 5.2 in the text). List at least four 4 characteristics and explain why it is important to consider each characteristic

What will be an ideal response?

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If the unemployment rate is _________, it is _________ to recruit applicants for open positions.

A. high; harder B. high; easier C. low; harder D. low; easier E. None of the above

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