If one wants to distribute copyrighted protected audio over the internet but does not want people to save the audio their computers, then one should use:
a. a streaming format.
b. online collaboration.
c. a podcast.
d. a downloadable file format.
A
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Tracking media coverage and comparing it over time is known as
A) intercept surveys. B) focus groups. C) benchmarking. D) marketing research. E) none of the above.
Tough Tires recently issued a tire recall after numerous drivers experienced blowouts due to a manufacturing defect. What role will the firm’s PR team likely play during this crisis?
a. identifying corporate bloggers who will minimize the damage to Tough Tires b. communicating directly with the media during a Tough Tires press conference c. providing information anonymously to the media about the Tough Tires recall d. supporting the Tough Tires spokesperson in responding to the media
Reaffirming its team image can be important to a team undergoing a transition of leadership
Indicate whether the statement is true or false
One of the methods used to make your presentation interesting is to ________
A) build in redundancy B) reinforce key ideas nonverbally C) pace your information flow D) use attention catching supporting material