Which cells have the wrong formula to calculate some items associated with the cash flows from operations?
I. cell B8
II. cell B9
III. cell B10
IV. cell B11
a) I and III
b) II and IV
c) I, II, and III
d) II, III, and IV
e) I, II, III, and IV
b) II and IV
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The method of consumer segmentation that is based on population characteristics is:
A) demographics B) psychographics C) geographic D) polygraphic
Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
A) mail questionnaires B) focus group interviews C) Internet search engines D) personal interviews E) commercial online databases
Digitec Company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy?
A. Bottom of the pyramid B. Skimming the barrel C. Cream of the crop D. Top of the peak E. Base hierarchy
When a bond is issued at a price higher than the face value, the difference is known as a ________
A) premium B) discount C) maturity value D) face value