According to the Three-Legged Stool of Total Quality, the seat of the stool is(are):
A. people.
B. processes.
C. measures.
D. customers.
Ans: D. customers.
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In terms of ethical frameworks for reasoning, the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense
socialization is: A) utilitarianism B) individualism C) the justice approach D) the rights approach
A series of simple sentences can be tiring and confusing to read
Indicate whether the statement is true or false.
Your book mentions the 2007 Confirmit industry survey of firms in several countries in the world. What did it report as the number-one mentioned "challenge" facing the marketing research industry?
A) falling response rates B) costs of online surveys C) certification of marketing researchers D) a need for more skilled telemarketers E) the lack of students entering Marketing Research programs
Answer the following statement(s) true (T) or false (F)
1. “What is your maiden name?” is an appropriate question to ask a job candidate. 2. “Do you own your home or are you renting it?” is an appropriate question to ask a job candidate. 3. On an application form, an employer can ask about a person’s marital status. 4. Polygraph tests can be used for prospective plainclothes security personnel employees. 5. Genetic testing may be used as a basis for making employment decisions.