Describe how a cookie works
What will be an ideal response?
A cookie works as follows: A user opens a Web browser and selects a site to visit. The user's computer sends a request for information to the computer running at the Web site. The Web site computer is called the server, since it allows the user's computer to display the Web site. At the same time it sends a cookie—a data file containing information like an encrypted user ID and information about when the user visited and what he did on the site. The user's computer receives the cookie and places it in a file on the hard drive. Whenever the user goes back to the Web site, the server running the site retrieves the cookie to help identify the user.
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Effective reach is the percentage of an audience that must be exposed to a message to achieve a specific objective
Indicate whether the statement is true or false
Which of the following routes does the elaboration likelihood model suggest will be taken by a person who is motivated (interested and involved) in persuasion?
A. middle route B. roundabout route C. peripheral route D. central route
The economic justification process for a new IT initiative includes all of the following except:
A. Allocate funds for the recommended option. B. Identify potential solutions. C. Assess the business requirements. D. Develop value propositions for each option. E. Evaluate potential costs, benefits, and risks for each option.
Because Sony has so many different product offerings in various types of electronics, management has found that it is helpful to use brands to keep track of products in each type. Thus, it has different brand names for its televisions, DVD players, and portable music players. Which company brand role does this example illustrate?
A. helping reassure the customer in the purchase decision B. offering legal protection for a product through trademark C. providing competitors with a benchmark against which to compete D. offering an effective and efficient methodology for categorizing products E. educating the customer about a product