The United States, Canada, and Mexico created the North American Free Trade Agreement (NAFTA) to lower trade barriers among themselves
Indicate whether the statement is true or false
TRUE
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DivetheBlue, a company marketing deep-sea diving equipment, charges very high prices for its products
Despite the availability of many low-priced products in the market, customers seem to prefer DivetheBlue, which has earned a reputation for selling high-quality products. This exemplifies ________. A) a pure monopoly B) an oligopoly C) a nonprice position D) break-even pricing E) target costing
Philosopher Norman Bowie identifies his approach as a ________ theory of business ethics.
Fill in the blank(s) with the appropriate word(s).
A trademark is an exclusive right granted to its owner to publish and sell a musical, literary, or artistic work during the life of the creator plus 70 years.
Answer the following statement true (T) or false (F)
Personal selling is the most costly way to communicate with prospects because
A. sales cannot occur without advertising. B. sales quotas force the salesperson to use unethical means to close a sale. C. it cannot be integrated easily into a company's marketing communications strategy. D. it is very labor-intensive. E. it has an inflexible methodology.