Imagine that you work for a life insurance company. The company is offering a new type of life insurance policy for senior citizens (people over age 65) and retirees. Keeping generational differences in mind, which of the following is the best medium for communicating with potential customers/clients?

A. e-mail
B. YouTube videos
C. telephone calls
D. Facebook
E. text messages


C. telephone calls

Senior citizens are less likely than younger generations to be comfortable with electronic media, so a phone call may be the best way to make contact and convey your message.

Business

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