The specialized language of a profession is

a. jargon.
b. vernacular.
c. denotation.
d. regionalism.


a

Communication & Mass Media

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The most popular way to organize a persuasive speech is using Monroe's Motivated Sequence

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The terms integrated communication or integrated and marketing communications are used to describe:

a. business integration. b. marketing agency integration. c. advertising, public relations, and marketing integration. d. consumer agency integration.

Communication & Mass Media

Mary works as a customer service representative. She often has to deal with customers who are frustrated or angry. What could you suggest that would assist her in dealing with such customers?

a) Remain calm and try to empathize with the customer's situation b) Be enthusiastic and energetic. c) Plan for the customer's future needs and desires. d) Keep the customer notified about work-in-progress.

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media