In Burke’s dramatistic analysis, agent refers to the

a. action taking place
b. the means by which an action takes place
c. the individual(s) taking action
d. reason an act was done
e. the roles an individual might play in an interaction


c. the individual(s) taking action

Communication & Mass Media

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Leaders in almost all world cultures are motivated by a desire for personal achievement and high status

True False

Communication & Mass Media

Compare and contrast the narrative, performative, and semiotic approaches to the study of social texts. What unique contribution does each make? What are the similarities across the approaches?

What will be an ideal response?

Communication & Mass Media

Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser

A. targeting B. programming C. narrowcasting D. both A & B E. all of these F. none of these

Communication & Mass Media

Which of the following is/are TRUE about global and regional media circuits?

a. Many Hollywood movies are produced transnationally and distributed globally. b. The world’s most populated countries—India and China— represent significant regional media circuits. c. India is one of the only non-Western countries that has influenced the global cultural market. d. Media and popular culture remain segregated according to the national boundaries.

Communication & Mass Media