The owned media type that focuses on moving a customer along in the purchase process by addressing the customer's needs and minimizing click-away is the
A. blog.
B. case study.
C. white paper.
D. leading page.
E. landing page.
Answer: E
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According to Mintzberg, in a ______, an organization has little or no technostructure, few support staff, loose division of labor, minimal differentiation between units, and informal.
A. cultural apex B. simple structure C. middle line D. technostructure
A major DISADVANTAGE of strategic alliances, joint ventures, and cooperative agreements between domestic and foreign firms is
A. to compete on a more global scale while still preserving their independence. B. to fill competitively important gaps in their technical expertise and/or knowledge of local markets. C. to gain better access to scale economies in production and/or marketing. D. to share distribution facilities and dealer networks, thus mutually strengthening their access to buyers. E. to create permanent arrangements between the domestic and foreign firms.
Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?
A. The actual ads are shown in the former but not in the latter. B. The former method relies on memory alone, and the latter shows the actual ads. C. One uses a consumer jury; the other uses random individuals. D. The respondents are given class clues in the latter but not in the former. E. One is used primarily by the government, and the other is used by private businesses.
Which of the following must be considered in computing the terminal value of a replacement project?
A) operating cash flow for the final year B) after-tax proceeds from the sale of a new asset C) before-tax proceeds from the sale of an old asset D) before-tax proceeds from the sale of a new asset