Under which circumstances does agenda-setting seem to really work?
A. when the news coverage is frequent and repetitive
B. when audience members are passive recipients
C. when the news coverage uses a dominant code
D. when the audience has a need for orientation
D. when the audience has a need for orientation
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Web scanning software is available now that allows a company to monitor web chat about its company and its brands
Indicate whether the statement is true or false
Salespeople using the ________ approach recognize their territories contain accounts with heterogeneous needs and differing characteristics that require different selling strategies.
A. undifferentiated selling approach B. territorial development C. market diversification D. account segmentation E. market penetration
Chatham Corp reported sales revenue of $98,000 on their income statement for 2011. From the beginning until the end of 2011, accounts receivables decreased by a net amount of $9,000. How much "cash collections from customers" should Chatham report for 2011 on their statement of cash flows?
A) $ 98,000 B) $ 89,000 C) $ 9,000 D) $107,000
Choosing which new entry strategy is best depends on competitive financial and marketplace considerations. The greatest opportunities most likely will be in existing markets, rather than in new markets.
Answer the following statement true (T) or false (F)