An acceptance speech is a response to a speech of _______
a. introduction
b. tribute
c. presentation
d. entertainment
c
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The definition of leadership has changed over the years. At one time, leaders were defined as those who control others, but today they are defined as those who merely influence others
Indicate whether the statement is true or false.
Which of the following statements about the use of sex appeal in advertisements is true?
a. Males and females viewing a female model liked the ad and the product equally well. b. Males viewing female models recalled more claims about the product than did females. c. Females viewing male models had more positive attitudes about the product than did males. d. Males viewing female models recalled less about the claims made in the ad than did females.
Besides providing a comparative element, how can you clarify a vague descriptor such as “tall”?
A. Include an intensifier, such as “really tall”. B. Use all caps or italics for emphasis. C. Repeat the descriptor throughout the piece. D. Provide a short anecdote.
An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a ________
A) pitch B) message C) sale D) contact E) double jeopardy