An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a ________

A) pitch
B) message
C) sale
D) contact
E) double jeopardy


Answer: D

Communication & Mass Media

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Identify and explain the eight steps used in brainstorming. Which step is the most important,

and why? What will be an ideal response?

Communication & Mass Media

Which of the following is a true statement?

a. Business begins with the public's permission and survives because of its approval. b. Companies should find out what their publics want and expect from them. c. Public relations is built by performance, not by publicity. d. all of the above

Communication & Mass Media

Incorporating a narrative into a speech is a way to use which informative strategy?

A. explaining B. comparing C. demonstrating D. storytelling

Communication & Mass Media

__________ clothes is he wearing if not

his own. a. Who's b. Whos c. Whose

Communication & Mass Media