For a hostile takeover to succeed, the acquirer must appeal to the target shareholders; this is usually done through ________
A) a tender offer and a proxy fight
B) a tender offer and a poison pill
C) a white knight and a proxy fight
D) a staggered board and a white knight
Answer: A
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Which of the following is an example of a complete business-to-business channel?
A) producer to retailer to consumer B) producer to wholesaler to retailer to consumer C) producer to agent D) producer to facilitator E) producer to dealer to customer
Answer the following statement(s) true (T) or false (F)
1. An organization with a strong culture is one whose core values are not embraced or shared by its employees. 2. Subcultures are groups in an organization that share different values from those held by the majority. 3. Symbols, artifacts of organizational culture, are defined as objects that express meaning about a culture. 4. Two artifacts of organizational culture, rituals and ceremonies, both mean the same thing. 5. Internal integration is the way an organization reacts to outside influences while external adaptation is the process of creating a shared identity among employees by adopting a common language, group boundaries, an accepted distribution of power and status, and norms of trust, rewards, and punishment.
If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is displaying advocacy advertising.
Answer the following statement true (T) or false (F)
Miranda, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. Miranda and her team have decided that they will take out advertisements in certain magazines that best reach their target market. Miranda will also advertise heavily on the firm's website and social media pages. Finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule. At what stage are Miranda and her team in the development of the advertising campaign?
A. Creating the advertising platform B. Defining the advertising objectives C. Determining the advertising appropriation D. Developing the media plan E. Creating the advertising message