Which of the following is not a reason for a change recipient to decide to support the change?
a. The benefits to them outweigh the costs
b. The change has a high personal relevance
c. The change is consistent with their values
d. The change will make their job more interesting
d. The change will make their job more interesting
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Which of the following costs represent an initial cost for any customer?
A) development cost B) membership cost C) lifetime cost D) acquisition cost
Alex has set a goal for Haley to sell 25 gym memberships this month. Alex realizes that Haley may feel apprehensive about trying to sell such a large amount of memberships in one month, but she believes the challenge will motivate her into achieving the goal. This scenario reflects which characteristic of goal-setting theory?
A. specific goals B. difficult goals C. goal acceptance and commitment D. feedback
Kayla works for Cellular World Company and has created an ad for the newest version of the U-Phone, using imagery of the American flag and an eagle to convey the idea that the phone gives its users increased freedom. Kayla is based in the United States but developed the ad for use worldwide. Citizens of other countries found the ads offensive and improper. In this scenario, by failing to consider the perspectives of international customers, Kayla was showing ______.
a. parochialism b. not-invented-here syndrome c. protectionism d. nationalism
In marketing terms, the care you receive when you visit your family doctor is an example of
A. a service. B. a good. C. a concept. D. an action. E. an idea.