What is a danger in using only short term borrowing?
A) Higher rates than long term borrowing
B) Lower fee per loan
C) Cost of borrowing can increase
D) Less flexibility
C
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________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers
A) Market research B) Syndicated research C) Exploratory research D) Customer insights E) Predictive technology
People around the world prefer Swiss watches over watches manufactured in other countries. In the context of product issues, which of the following best describes the customer's perception?
A. fitting the product to the culture B. quality C. country-of-origin effect D. brand strategy E. manufacturing
The income statement is also known as the ________
A) statement of operations B) statement of cash flows C) statement of stockholders' equity D) statement of financial position
Cost considerations usually favor more aggregating and larger market segments, but smaller segments may be required to satisfy needs more exactly.
Answer the following statement true (T) or false (F)