The primary activity in a live on-air situation is mixing sound sources through the:
A. board
B. mixer
C. console
D. both A & B
E. none of these
C. console
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According to media richness theorists, the choice of a communication medium is based on
A. the ambiguity of the task B. the richness of the medium C. information received from the social environment D. all of the above E. a and b
__________ can work to undermine critical efforts for social justice.
A. Cynicism B. Nihilism C. Exhaustion D. All of the above
Although limited to simple graphics because programs were hardwired into consoles, first-generation games often had sophisticated sound effects
Indicate whether the statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.