The primary activity in a live on-air situation is mixing sound sources through the:

A. board
B. mixer
C. console
D. both A & B
E. none of these


C. console

Communication & Mass Media

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Although limited to simple graphics because programs were hardwired into consoles, first-generation games often had sophisticated sound effects

Indicate whether the statement is true or false.

Communication & Mass Media

__________ can work to undermine critical efforts for social justice.

A. Cynicism B. Nihilism C. Exhaustion D. All of the above

Communication & Mass Media

According to media richness theorists, the choice of a communication medium is based on

A. the ambiguity of the task B. the richness of the medium C. information received from the social environment D. all of the above E. a and b

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.

Communication & Mass Media