The bargaining power of ________ is one of the five competitive forces in Porter's five forcesmodel
A) investors
B) competitors
C) employees
D) customers
D
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Why is ubiquitous marketing concept considered to be dangerous?
A) It has a negative impact on the performance of marketing department. B) It would result in increased costs for the company. C) It would reduce the importance of a distinct marketing department. D) People from other departments may refrain from marketing efforts.
With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?
A) exclusive distribution B) extensive distribution C) moderate distribution D) primary distribution E) intensive distribution
Electronically published and self-published books fail to provide authors with market endorsements and editorial support
Indicate whether the statement is true or false
In performing a vertical analysis, the base for cost of goods sold is:
A) total selling expenses. B) net sales. C) total expenses. D) total revenues.