Members of the new PR team of Bonglobe Inc were some of the highest paid professionals in the industry
The company hired these professionals at extremely high salaries on the condition that they would present the company and its products favorably in several court cases. The lawsuits had occurred due to the company's defective manufacturing practices, and Bonglobe Inc was hoping to keep this fact a secret from the public. The new PR team readily agreed to undertake this assignment as declining it would mean losing their lucrative jobs. What is the team members' main barrier to professionalism?
a) Their careerist values
b) Their philosophy
c) Their technician mentality
d) Their accreditation
a
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Benson Life Insurance Co, sent an exclusive feature on its new policies and how it satisfiesthe needs of its customers to a leading newspaper
In addition, they also provided some basic information about the common illnesses people face and the insurance packages associated with those ailments. This feature was published with a tagline "Exclusive from Benson Life Insurance Co" What is this kind of placement called? a. Paid media b. Owned media c. Mass media d. Earned media
When we can experience the referent of a word through our senses:
i.e., by touching, tasting, hearing, smelling, or seeing it, the word is described as being ________. Fill in the blanks with correct word
Adapting the knowledge level of your talk to the knowledge level of your audience is of the
greatest importance. Indicate whether the statement is true or false
A speech to _________ asks for intellectual agreement and action of some sort
A) inform B) demonstrate C) actuate D) convince