Exemplifying the phenomenon of ________, companies like GE have committed significant resources to developing products that meet the needs of developing nations, products that deliver adequate functionality at a fraction of the cost. Interestingly, these products have subsequently found considerable success in value segments in wealthy countries as well.
A. the optimization of value-chain activity locations
B. total wage costs and indirect costs
C. reverse innovation
D. risk reduction
Answer: C
You might also like to view...
Brand ambassadors can use which new tactic to market products?
A) sell directly to consumers B) host house parties for family members and friends C) write letters to the editor of the local newspaper D) attend conferences and seminars about the products they enjoy
A key driver of shareholder value is the aggregate value of the customer base. Identify the five strategies employed by winning companies to improve the value of their customer base
What will be an ideal response?
What is a customer-management organization? When should a customer-management organization be adopted?
What will be an ideal response?
The fourth stage of cultural adaptation is called
What will be an ideal response?