In order to be creative, a brainstorming session must
A. be among top management.
B. be done as fast as possible.
C. have 15 people or more.
D. be free of criticism.
E. involve industry experts.
Answer: D
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Answer the following statements true (T) or false (F)
1.Our reactions to a message often occur simultaneously with our reception of a message. 2.Nonevaluative feedback occurs when we speak our mind, announcing our opinions and feelings, about the subject we are discussing. 3.How we engage in dialogic listening remains constant from culture to culture. 4.On his trip to Suriname, Sampson has discovered that how the local people engage in dialogic listening differs from how people engage in dialogic listening in his home culture. This is because how we engage in dialogic listening differs from culture to culture. 5.Words that interfere with our ability to listen because they trigger in us an emotional deafness that causes our listening efficiency to drop to zero as we take an emotional side trip are known as black-flag words.
Which of the following is a negotiation issue that is often used in fashion merchandise categories?
A. Exclusivity arrangement B. Advertising allowances C. Slotting allowances D. Co-op (cooperative) advertising E. Additional markup dollars
Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals
A) demographic segmentation B) geographic segmentation C) benefit segmentation D) psychographic segmentation E) occasion segmentation
In process costing, which of the following accounts is credited when goods are sold?
a. Merchandise inventory b. Cost of goods sold c. Work–in–process d. Finished goods