Define relational database. Why are relational databases a standard in most organizations?
What will be an ideal response?
Relational database is the most widely used database model that organizes information into tables of records. The records are related to one another by linking a field in one table to a field in another table with matching data. This approach separates the data from the paths to retrieve them, thus making the database less dependent on the hardware and its particular operating system. These relational databases continue to improve, each adding support for large files containing images, video, or audio. Relational systems now also support XML data types, as well as spatial information and mapping coordinates. This makes relational databases a standard in most organizations.
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Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort, or activity and product type. Compensation is often tied to the degree of quota attainment
What problems does the setting of quotas present to both the company and to the sales representative?
A major disadvantage of the marketing concept is that it is limited to current, expressed needs
Indicate whether the statement is true or false
________ is the statistical analysis of large databases for the purpose of discovering hidden pieces of information
A) Customer differentiation B) Customer identification C) Customization D) Customer relationship management E) Data mining
In David Sudnow’s (1967) study of hospitals, there were a high number of deaths in the morning. What was the reason for this?
a. Night staff had a culture of closely caring for terminally ill patients and keeping them alive, but once night staff went home the patients would die b. Night staff developed a culture of avoiding work that comes with completing paperwork and ‘cleaning up’ after death, so patient deaths would remain unreported until the morning c. Day staff developed a culture of neglect and so patients were more likely to die on their shifts than on night shifts d. Breakfast at the hospital was so bad that people preferred to die than eat it