Why is an analysis of the audience an important part of the speech preparation process?
What will be an ideal response?
Analysis of the audience is an important part of the speech preparation process because communication is a two-way street. The speech must be constructed from the listener's point of view.
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A. intimate space B. personal space C. social space D. public space
Ivy Ledbetter Lee, considered the first modern public relations counselor and pioneer in managing the public relations tactics we still use today, was hired by what prominent family to improve their image?
A) Vanderbilt B) Morgan C) Getty D) Rockefeller E) Carnegie
Which of the following events helped bring CNN to prominence?
A. the Watergate hearings B. the Apollo Moon landing C. the funerals of Bobby Kennedy and Martin Luther King Jr. D. the Persian Gulf War
All of the following arguments about the characterization of then-contemporary society made up the core of the mass society theory, EXCEPT ______.
A. there was a rise in diversity which encouraged ethnic group identity B. there was a weakening of more traditional personal bonds C. there was a growing homogenization of the population D. there was a decline in interpersonal and group relations