DocStock Inc., a company that manufactures stethoscopes, has placed an ad in MediMag, a magazine primarily read by doctors. The company is trying to improve sales by directly reaching out to its primary market segment. This is an example of 

A. business-to-business advertising.
B. trade advertising.
C. direct-action advertising.
D. professional advertising.
E. primary-demand advertising.


Answer: D

Business

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A new claim stating that plaintiff owes defendant damages because of harm resulting from the incident alleged in the complaint is called a(n) ________.

A. affirmative defense B. counterclaim C. dissenting opinion D. cross-claim

Business

Pace Corporation acquired 100 percent of Spin Company's common stock on January 1, 20X9. Balance sheet data for the two companies immediately following the acquisition follows:ItemPaceCorporationSpinCompanyCash $30,000   $25,000  Accounts Receivable  80,000    40,000  Inventory  150,000    55,000  Land  65,000    40,000  Buildings and Equipment  260,000    160,000  Less: Accumulated Depreciation  (120,000)   (50,000) Investment in Spin Company Stock  150,000       Total Assets $615,000   $270,000  Accounts Payable  $45,000    $33,000  Taxes Payable  20,000    8,000  Bonds Payable  200,000    100,000  Common Stock  50,000    20,000  Retained Earnings  300,000    109,000  Total Liabilities and

Stockholders' Equity $615,000   $270,000  At the date of the business combination, the book values of Spin's net assets and liabilities approximated fair value except for inventory, which had a fair value of $60,000, and land, which had a fair value of $50,000. The fair value of land for Pace Corporation was estimated at $80,000 immediately prior to the acquisition.Based on the preceding information, what is the differential associated with the acquisition? A. $21,000 B. $6,000 C. $10,000 D. $15,000

Business

________ activities focus on price alone and include trade promotions, short-term price deals, and refunds

A) Consumer franchise-building B) Non-consumer franchise-building C) Product building D) Concept building

Business

During the close, attention should be focused on:

A) a more detailed analysis of customer objections B) the information gathered in the pre-approach stage C) the single benefit that generates the most excitement D) the ceremonial and visual aspects of the sales presentation E) the features the product has that set it apart from the competition

Business