DocStock Inc., a company that manufactures stethoscopes, has placed an ad in MediMag, a magazine primarily read by doctors. The company is trying to improve sales by directly reaching out to its primary market segment. This is an example of
A. business-to-business advertising.
B. trade advertising.
C. direct-action advertising.
D. professional advertising.
E. primary-demand advertising.
Answer: D
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A new claim stating that plaintiff owes defendant damages because of harm resulting from the incident alleged in the complaint is called a(n) ________.
A. affirmative defense B. counterclaim C. dissenting opinion D. cross-claim
Pace Corporation acquired 100 percent of Spin Company's common stock on January 1, 20X9. Balance sheet data for the two companies immediately following the acquisition follows:ItemPaceCorporationSpinCompanyCash $30,000 $25,000 Accounts Receivable 80,000 40,000 Inventory 150,000 55,000 Land 65,000 40,000 Buildings and Equipment 260,000 160,000 Less: Accumulated Depreciation (120,000) (50,000) Investment in Spin Company Stock 150,000 Total Assets $615,000 $270,000 Accounts Payable $45,000 $33,000 Taxes Payable 20,000 8,000 Bonds Payable 200,000 100,000 Common Stock 50,000 20,000 Retained Earnings 300,000 109,000 Total Liabilities and
Stockholders' Equity $615,000 $270,000 At the date of the business combination, the book values of Spin's net assets and liabilities approximated fair value except for inventory, which had a fair value of $60,000, and land, which had a fair value of $50,000. The fair value of land for Pace Corporation was estimated at $80,000 immediately prior to the acquisition.Based on the preceding information, what is the differential associated with the acquisition? A. $21,000 B. $6,000 C. $10,000 D. $15,000
________ activities focus on price alone and include trade promotions, short-term price deals, and refunds
A) Consumer franchise-building B) Non-consumer franchise-building C) Product building D) Concept building
During the close, attention should be focused on:
A) a more detailed analysis of customer objections B) the information gathered in the pre-approach stage C) the single benefit that generates the most excitement D) the ceremonial and visual aspects of the sales presentation E) the features the product has that set it apart from the competition