"Food additives are unacceptable in baby food products," is a proposition of
a. fact.
b. value.
c. policy.
d. opinion.
Answer: b
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Which of the following is NOT true about the dominant reading of media text?
a. The interpretation is consistent with the dominant ideologies and norms. b. The interpretation is consistent with what was intended by the encoder/media producer. c. The interpretation challenges the social norms and expectations. d. The interpretation provides a preferred reading of the text.
Why do corporations seek to achieve better reputations?
A) It wards off increased government regulation. B) It boosts employee morale. C) It affects the bottom line. D) It helps them better retain top CEOs. E) A, B and C.
Which of the following tasks is part of a PR professional’s role as strategic adviser?
a. monitoring competitor activities b. developing CSR activities c. creating press releases d. attending media tours
The media faces all of these ethical issues except:
a. fairness. b. truthfulness. c. responsibility. d. All of these are ethical issues faced by the media.