The symbolic attempt to transfer meaning, the signal that serves as a stimulus for a receiver, is known as the __________________

Fill in the blank with correct word


Ans: message

Communication & Mass Media

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Considering strategic communication as a three-legged stool and advertising as the first leg, what are the other two legs?

a. uncontrolled media and controlled media b. marketing and journalism c. public relations and marketing d. news editorial and public relations

Communication & Mass Media

When positioning a screen for a presentation, you should

a. angle it toward the audience on the right side of the room (from the audience's point of view). b. angle it toward the audience on the left side of the room (from the audience's point of view). c. place it front and center in the room. d. place it in the darkest corner of the room to maximize the projection's visibility. e. place it in the brightest corner of the room to maximize the projection's visibility.

Communication & Mass Media

Compare and contrast the beliefs regarding objectivity that the positivist, systems, interpretive, and critical paradigms hold. How does each tradition’s belief about objectivity impact the kinds of questions that researcher’s can ask

What will be an ideal response?

Communication & Mass Media

Helen tells a poignant story about how her aunt, a young widow, tried to make ends

meet while raising three children. Even though her aunt worked two full-time jobs, she often skipped a meal so her kids had enough to eat, and she had only one dress to wear. Helen shared this story as a way of showing her listeners the meaning of poverty. What kind of evidence is she using in her speech? A) A hypothetical example, based on a plausible story B) A narrative, based on personal experience C) An atypical example, to convey a moral D) Lay testimony, based on a plausible story

Communication & Mass Media