Working for AT&T in 1927, Arthur Page established the role of public relations as a
A) partner of advertising.
B) top management tool.
C) grassroots program.
D) mid level program.
Answer: B
You might also like to view...
______ maintains that an array of factors, such as culture, predisposition, or the situation determine whether compensation or reciprocity occurs.
a. equilibrium theory b. arousal-labeling theory c. expectancy violations model d. cognitive valence theory e. sequential-functional model
In most cases, the laws of each state prohibit a person from recording a call in which ______.
A. the other person involved gives only a verbal consent B. the other person involved does not give his or her consent C. he or she is not taking part in the conversation D. he or she does not disclose how the talk will be recorded
Feedback should be which of the following?
a. Attentive b. Honest c. Creative d. None of the above e. A and B above
Which of the following is an instance of informative speaking?
A. an ambassador urging changes in international trade regulations B. a scientist convincing colleagues to change their research focus C. a social worker explaining adoption laws to potential parents D. All of these answers are correct. E. Both a social worker explaining adoption laws to potential parents and a scientist convincing colleagues to change their research focus.