Feedback should be which of the following?

a. Attentive
b. Honest
c. Creative
d. None of the above
e. A and B above


Answer: e,

Communication & Mass Media

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Janet works for an advertising company, where she develops news releases for various clients. For a recent news release, she was asked to write a brief, crisp, and creative phrase. She is told it should encourage readers to keep reading the article

What is this brief creative phrase called? a. Headline b. Release template c. Lead paragraph d. Boilerplate

Communication & Mass Media

The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).

Formulate a problem statement for this scenario that meets the criteria discussed in the book. What research methods would you use to conduct your situation analysis? Make sure to explain your choices.

Communication & Mass Media

________ refers to a person's beliefs about how meaning and action fit within an interpersonal interaction.

A. Enmeshment B. Personal meaning C. Social reality D. Speculation

Communication & Mass Media

When analyzing coalitions in a conflict, the member who is "out" is called:

A. the intermediary. B. the investigator. C. the mediator. D. the isolate. E. the instigator.

Communication & Mass Media