We often see advertisements touting a product as being made with natural ingredients, or being long-lasting. Marketers using these types of promotions are positioning their products based primarily on
A. product attributes.
B. profitability.
C. competitive comparisons.
D. the value proposition.
E. symbols.
Answer: A
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Explain four significant benefits a company can enjoy by ensuring its customers are delighted
What will be an ideal response?
The flexible budget variance is the difference between the:
a. flexible budget operating income and the actual operating income. b. static budget contribution margin and the flexible budget contribution margin. c. flexible budget contribution margin and the actual contribution margin. d. static budget operating income and the flexible budget operating income.
Baker's Hut is a coffee house based in Atlanta, Georgia. The proprietor of Baker's Hut has set out
a list of objectives for the establishment to achieve. Which of the following qualifies as a measurable objective under the S.M.A.R. T objective framework? A) "Expand the range of our menu offerings by the end of the calendar year." B) "Establish a minimum of four Baker's Hut coffee houses in Atlanta through a franchise model." C) "Become the preeminent coffee house in the city through a robust commitment to quality." D) "Provide training and opportunities for the staff to improve their skills."
The reliability and responsiveness measures of SERVQUALdeal with service outputs (how well and promptly the service was performed)
Indicate whether the statement is true or false