Baker's Hut is a coffee house based in Atlanta, Georgia. The proprietor of Baker's Hut has set out
a list of objectives for the establishment to achieve. Which of the following qualifies as a
measurable objective under the S.M.A.R.
T objective framework?
A) "Expand the range of our menu offerings by the end of the calendar year."
B) "Establish a minimum of four Baker's Hut coffee houses in Atlanta through a franchise
model."
C) "Become the preeminent coffee house in the city through a robust commitment to quality."
D) "Provide training and opportunities for the staff to improve their skills."
B
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