The major distinction between the linear and interactive models of communication is __________
a. the linear model allows for the concept of noise interfering with communication
b. the interactive model includes both a source and receiver
c. the interactive model allows for the concept of noise interfering with communication
d. the linear model identifies a distinct message
e. the interactive model includes feedback, or a response to the message
e
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How is selective attention different from selective exposure?
What will be an ideal response?
The idea that if a sufficient number of people adopt the innovation, additional adoption of the innovation becomes self-sustaining, assuring future growth is known as ______.
A. late adopters B. early majority C. reciprocal interdependence D. critical mass
An American diplomat will be addressing a group of political and business leaders during her trip to Japan. In considering context, she should be careful to avoid
a. being too obvious and direct in stating the case. b. relying on vague expressions or symbolic language. c. bringing up examples or illustrations to come to a conclusion. d. presenting evidence and only implying a related point.
If you ask too quickly for too much change in an audience, you are likely to get
A. fear appeal. B. a boomerang effect. C. information overload. D. compliance.