Explain the difference between value and belief
What will be an ideal response?
A value expresses a judgment of what is important and unimportant, desirable and undesirable, right and wrong, or good and evil, while a belief is something we accept as true, and it can usually be stated as a declarative sentence.
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Measuring message reception is more important than measuring understanding because understanding seems to occur independently of the messages received verbally
a. True b. False
According to the elaboration likelihood model (ELM), which of the following is true of the central route?
a. People are more likely to change their minds when their decisions are based on central processing. b. It integrates the rhetorical strategies of ethos and pathos. c. It is impossible to use the central root after the peripheral route is triggered. d. People process important information through the central route.
_________is (or are) composed of signs and symbols that travel along a channel
a) Messages b) Encoding c) Decoding d) Feedback
The term that Kenneth Burke used for the process of finding common ground between two people was ____________________
Fill in the blank(s) with correct word