At the very top of the "best practices" list for every negotiator, and every negotiation, is
A. preparation.
B. remembering the intangibles.
C. diagnosing the structure of the negotiation.
D. managing coalitions.
Answer: A
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Which of the following is true about a marketing cost scope effect?
A) It refers to a reduction in the sales expenditure, to increase profit margins. B) It refers to production process improvements that are the result of learning. C) It refers to the use of innovative marketing strategies to increase market share. D) It refers to cost efficiencies derived from product line extensions. E) It refers to the cost efficiency achieved by avoiding brand extensions.
The process of sending and receiving information without the use of written or spoken language is called what?
A) Listening B) Selective perception C) Nonverbal communication D) Selective participation E) Process communication
Walmart developed the Ol'Roy brand of dog food to sell only in its stores. Ol'Roy is an example of a ________
A) generic product B) national brand C) franchise D) copy-cat brand E) private label
What are the three primary goals of the just-in-time (JIT) philosophy?