How does branding help buyers?
What will be an ideal response?
Branding helps buyers in many ways. Brand names help consumers identify products that might benefit them. Brands also say something about product quality and consistency—buyers who always buy the same brand know that they will get the same features, benefits, and quality each time they buy.
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Northstar Insurance is about to begin using a program that will change the way its adjusters settle insurance claims. Adjusters will be able to complete an adjustment and issue a check right at the scene of the accident. Although employees are uncertain that the new system will work, other insurance agencies have been successful with this approach. At Northstar Insurance, the new program represents ________ change.
A. motivated B. innovative C. adaptive D. radically innovative E. refusal to
Which of the following would not be considered a good managerial tool in making a decision for determining a capital investment?
A) Further evaluate assets that are dissimilar in nature or have different useful lives B) Using only quantitative measures to purchase an asset C) Analyzing the lease vs purchase option. D) Consider income tax ramifications.
Clarissa feels a lack of personal fulfillment in her job. This may be a symptom of
A. a burnout. B. a fight-or-flight response. C. a workplace disability. D. eustress.
All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing