If there are 2000 customers who shop at either store, how many over the long run would shop at Limmer's?
A) 333
B) 400
C) 667
D) 1000
E) 1600
Answer: C
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Which of the following is most likely a difference between advertising and sales promotion?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news. B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose. D) Advertising can trigger quick sales, while sales promotions cannot. E) Advertising is not as effective in building long-term brand preferences as sales promotions.
Gains and losses on the purchase and resale of treasury stock may be reflected only in
a. paid-in capital accounts. b. paid-in capital and retained earnings accounts. c. income, paid-in capital, and retaining earnings accounts. d. income and paid-in capital accounts. e. None of these answer choices is correct.
ane always felt she had a larger worldview than her peers. She was always concerned about the needs of developing nations and she held deep empathy for people in need of global justice. Jane could be described as ______.
A. egocentric B. altruistic C. ethnocentric D. cosmopolitan
Calculating competitive strength ratings for a company and comparing them against strength ratings for its key competitors helps indicate
A. which competitors are employing offensive strategies and which competitors are employing defensive strategies. B. which weaknesses and vulnerabilities of competitors the company might be able to attack successfully. C. which competitors are likely to make money and which are likely to lose money in the years ahead. D. which competitors are in profitable strategic groups and which competitors are in unprofitable strategic groups. E. what the industry's key success factors are.