The ________ method uses the difference between the forecasted sales and the expenses plus the desired profit for the communication budget.
A. percentage-of-sales
B. objective-and-task
C. affordable budgeting
D. competitive parity
E. marginal analysis
Answer: C
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The human resource decision most likely to result in legal action is:
a. failure to hire b. demotion c. termination d. none of these
In a decentralized system, individuals who oversee management of the entire product category and focus on the strategic role of the various brands in order to build profits and market share are known as
A. category managers. B. account executives. C. account supervisors. D. art directors. E. media planners.
Which of the following statements is CORRECT?
A. The regular payback method recognizes all cash flows over a project's life. B. The discounted payback method recognizes all cash flows over a project's life, and it also adjusts these cash flows to account for the time value of money. C. The regular payback method was, years ago, widely used, but virtually no companies even calculate the payback today. D. The regular payback is useful as an indicator of a project's liquidity because it gives managers an idea of how long it will take to recover the funds invested in a project. E. The regular payback does not consider cash flows beyond the payback year, but the discounted payback overcomes this defect.
A banker's acceptance is
A) used to finance goods that have not yet been transferred from the seller to the buyer. B) an order to pay a specified amount of money to the bearer on a given date. C) a relatively new money market security that arose in the 1960s as international trade expanded. D) all of the above. E) only A and B of the above.