Choose the correct word or words in parentheses. Did any of the managers submit (his or her, their) expense report?
their
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A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling
Which of the following describes the company's sales force best? A) demand creators B) direct marketing force C) missionary sellers D) technical sales force E) leveraged sales force
Katrina called a meeting with Matthew to discuss his performance evaluation. She discussed his progress on the current tasks and asked if he had any questions moving forward. This is an example of what kind of communication network?
a. downward communication b. upward communication c. horizontal communication d. lateral communication
Name the five situational influences that affect the consumer purchase decision process.
What will be an ideal response?
Macro changes are ____________________ changes that affect organizations and what they do.
a. Relatively small and internal b. Large-scale environmental c. Large-scale self-imposed d. Modest and predictable