Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment
A) life stage
B) age
C) behavior
D) user status
E) income
A
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Indicate whether each of the following statements is true or false.Employees often find that budgets are constraining and limiting.Budgets establish standards by which performance is evaluated.The attitudes and actions of upper-level management have little impact on the effectiveness of a company's budget.Participative budgeting means that a company's budget should be prepared with the input of lower-level employees.In preparing a budget, information flows occur only from the bottom up.
What will be an ideal response?
The growth rate for the iMac desktop, which has a small relative market share in the desktop market, has slowed down in recent years. Although sales have dropped by approximately 3 percent, it remains popular among graphic designers. Given these conditions, in which quadrant of the BCG matrix would the iMac most likely fall?
A. upper right quadrant because although it has a small relative market share, it is part of a high-growth market B. upper left quadrant because although its growth rate has dropped, it still remains popular among graphic designers C. lower left quadrant because although its sales have dropped, it still has high market share among graphic designers D. upper left quadrant because it is a heavy resource investment E. lower right quadrant because it is in a low-growth market and has a relatively low market share
Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its
A. economic influence. B. legitimate rights through contracts. C. sought-after identification with a particular channel member. D. expertise. E. longevity as an upscale retailer.
Which of the following is an unfair labor practice?
a. picketing for more than 15 days b. secondary boycotts c. a serious disagreement between labor and management d. none of these e. all of these