What is puffery? Why is puffery not illegal in the United States? Give an example of an advertising message containing puffery.
What will be an ideal response?
Puffery is the legal exaggeration of praise, stopping just short of deception, lavished on a product. In the United States, the prevailing government attitude is that consumers are assumed to be rational and capable of evaluating advertising claims. "The Best Ribs in Town" would be an example of puffery-exaggerated but difficulty to prove or disprove-unless there has been a specific survey to back up the claim. Examples will vary.
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Which of the following is defined as an employee’s emotional attachment to an organization?
A. job commitment B. continuance commitment C. affective commitment D. normative commitment
In the Loyalty and Fraud Reporting case, Ethan Lester pressured his friend Vick Jensen to:
A. Cover up Ethan's fraud B. Misappropriate funds from the company C. Be silent and not report Ethan's fraud to the audit committee D. Give an unmodified audit report
A generational cohort is a group of people
A. with the same beliefs and values. B. who are of the same generation. C. who are not open to new things. D. who grew up and went to school together. E. who purchase only one brand of a product throughout their lifetime.
What is preferred stock? What are its various categories?
What will be an ideal response?