________ surveys are usually biased because those most likely to respond are those who have had especially positive or negative experiences with the product or brand.
A. Online
B. Personal interview
C. Mail
D. Fax
E. Telephone
Answer: C
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Which of the following is true of studies evaluating the marketing research industry?
A) They show that the industry gets an "F" and only major reform will save the industry in the future. B) The reviews are mixed. C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement. D) both A and B E) both B and C
Activity flexible budgeting is the prediction of what activity costs will be as production output changes
Indicate whether the statement is true or false
Miles worked selling products to industrial users, and spent most of his time working on customers' new buy and modified new buy situations. Miles was primarily a(n)
A. order getter. B. prospector. C. sales support rep. D. new business specialist. E. order taker.
When there is an overlap in social roles, exchanges, or affiliations, this is an example of:
a. multiplexity. b. bridging social capital. c. weak ties. d. strong ties.