Target return pricing is a variation of which of the following cost-oriented pricing approaches?
A) cost-plus pricing
B) break-even pricing
C) markup pricing
D) value-based pricing
E) fixed cost pricing
B
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How can a marketer use a package to communicate with consumers?
What will be an ideal response?
The main goal of a sales presentation is to:
A. ensure that the approach is positive. B. help in closing the sale. C. reduce customer objections. D. provide information to the prospect. E. make a long lasting impression on the prospects.
______ is the division of a single lot into two or more sublots and simultaneously processing each sublot on identical (or very similar) work centers as a separate lot.
A. Lot processing B. Lot splitting C. Lot allocating D. Lot wrapping
Based on the information in Table 4-3, the operating return on total assets is
A) 33.33%. B) 10.06%. C) 44.74%. D) 55.62%.