Which of the following is a support activity of a consumer goods manufacturer?
A) outbound logistics
B) marketing
C) customer service
D) procurement
D
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When revising and proofreading an email message, what considerations should be made?
A) The message should be inviting and open the opportunity for dialog. B) The font should be easily readable, in black on a white background. C) The message should include colored text to highlight important information. D) The message should be copied to all those who may need the information. E) The subject line should be intriguing.
Based on current projections, people of Hispanic heritage will compose at least 33 percent of the U.S. population in 2050
Indicate whether the statement is true or false
Suppose you are the CEO of a small firm that is taking its business into a new country. You are fortunate to have two gifted managers who have volunteered to handle the operational issues for this project, but you must choose just one to send to the new country. One of the managers has extensive work experience in all the operational aspects of running a business, and the other manager is from the new country and previously ran a business there. Which manager will you send and why?
What will be an ideal response?
Which types of consumers are least likely to respond to a direct marketer?
a. new contacts and nonrespondents b. nonregulars and new contacts c. nonregulars and nonrespondents d. nonregulars and new trails