To _________ means that you think about the information, ideas, and issues related to the content of the message
Fill in the blank(s) with the appropriate word(s).
Answer: elaborate
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The most effective celebrity spokespersons
a. Are the most prominent sports personalities b. Are popular movie stars c. Need to make personal appearances as well as commercials d. Should have some connection or involvement with the product
________ is the process of selecting symbols to represent cognitions
a) Messaging b) Encoding c) Decoding d) Feedback
Noah couldn't use the evidence to support his speech topic because the early part of the report said that not all college students drank alcohol but the report ended by saying that alcoholism on college campuses is rampant. What is the deficiency in this evidence?
A. inconsistent B. unavailable C. outdated D. irrelevant
You can seldom be too cautious in avoiding language that may confuse or offend your audience.
Answer the following statement true (T) or false (F)