A proper use of open account credit would be to buy _________
A) food
B) a washing machine
C) expensive wine
D) a designer purse
a washing machine
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The most common database-driven marketing programs are permission marketing, frequency programs, and customer relationship management efforts
Indicate whether the statement is true or false
________ aims to convince current purchasers that they made the right choice
A) Persuasive advertising B) Informational advertising C) Reinforcement advertising D) Reminder advertising E) Comparative advertising
Which of the following is true of internal control?
A) A company's outside auditor is responsible for the company's internal control system. B) One of the major purposes of internal control is to ensure that the assets are safeguarded. C) Internal control procedures tend to diminish the importance of operational efficiency. D) Internal controls are only necessary for public companies.
_________________________ involves more of the emotional attachment to the brand itself.
a. Brand value b. Brand loyalty c. Brand equity d. Brand promise