Database marketing in the European Union ________
A) has the same privacy standards as those in the United States
B) has different privacy standards from those in the United States
C) has no privacy standards
D) is illegal
E) is called "relationship marketing"
Answer: B
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What kind of programming has proliferated as shows with stars, scripts, and sets became more and more expensive to produce?
a. ?action and adventure shows b. ?scripted dramas c. ?reality shows d. international news
Who championed positioning?
A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary
Radio news demands the writer use:
A. headphones B. ink pens C. shorter sentences D. active verb tense E. both C & D F. both A & C
From a systems theory perspective, "ambiguous boundaries" refer to which of the following?
A. the "blurred" areas in which a family is unsure of how to divide its subsystems B. a lack of knowledge regarding the homeostasis of the family C. the uncertainty regarding the limitations associated with being a member of a subsystem within the family D. the uncertainty about who is and is not a part of the family system