Evan wants to create a sense of meaning for his employees. He could do which of the following to accomplish this?
A. disregard the personal standards of employees
B. align work goals with personal standards
C. pay little attention to work goals
D. change employee values
B. align work goals with personal standards
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Which of the following is a primary result of the change in the nature of communication as a result of mobile technology?
A) Spelling and grammar skills have improved. B) The relationship between senders and receivers has been altered. C) There are fewer opportunities to create new business. D) There are fewer communication challenges between the sender and receiver. E) Businesses place less emphasis on writing skills.
Which of the following fundamental offensive strategic market plans is most likely be pursued in the core strategy of invest to enter new markets?
A) enter new market segment B) improve customer loyalty C) develop new markets D) build marketing advantage E) expand market demand
After reading Chapter 1, which of the following is more closely identified with managing people (than with leading people)?
a. During a very busy time in a department store, the department supervisor helps customers on the selling floor. b. The head of the research team believes that the current process for evaluating research results is adequate but inefficient, so she studies the process and implements a better one. c. The head of the accounting department monitors the flow of work, and makes sure that reports are done on time. d. The sales manager praises her employees as often as possible.
Which of the following is a difference between routine claim messages and persuasive claim messages??
A) ?Unlike routine claims, persuasive claims do not use the inductive sequence. B) ?Unlike routine claims, persuasive claims decrease goodwill toward a company. C) ?Unlike routine claims, persuasive claims do not begin with an adjustment request. D) ?Unlike routine claims, persuasive claims are unjustifiable and cannot avoid problems.