According to your textbook, when is it appropriate to cite an abstract of a magazine or journal article in your speech rather than locating and reading the full article?
What will be an ideal response?
One should never cite an article in a speech on the basis of the abstract alone.
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A speech on space exploration consisted of the following outline:
I. Space exploration involved many people. A. Scientists played a critical role in developing space exploration. a. They had to develop necessary instruments and space capsules. b. They had to devise mathematical formulas in order to make space travel possible. B. The government played a key role in facilitating space explorations. C. Legislators had to pass various bills and appropriations. D. Politicians had to sell the space program to the public. As a speaker, you would know that the type of organizational pattern illustrated in the above outline is a A) time sequence pattern. B) spatial pattern. C) topical pattern. D) persuasive pattern. E) cause-effect pattern.
Which type of speech of tribute always employs humor?
A. eulogy B. toast C. testimonial D. roast
During the season a sport psychologist has the football players practice imagery after first watching a videotape in which they are performing the same skill as the one they intend to image. The coaches can’t believe how quickly the players improved their performance and consistency. What is the best explanation for the preceding?
a. mental readiness explanation b. functional equivalence theory (page 248) c. bioinformational theory d. attentional-arousal set
Answer the following statement(s) true (T) or false (F)
1. About $1 out of every $5 spent in newspapers goes to retail advertising. 2. When writing for collateral you should think of each piece as a campaign. 3. The biggest challenge in designing retail advertising is understanding the limits of aesthetics. 4. One of the weaknesses of newspapers is that they are mostly unsuitable for co-op advertising. 5. Magazines usually last longer than most other media.