________ rejects the notions of "good enough" or "acceptable" and challenges employees and managers to continuously experiment with new and improved business practices.
What will be an ideal response?
Continuous improvement
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In which of the following cells in the sustainability matrix is the organization making a substantial social impact but may have inadequate funding to sustain this level of activity?
A) Cell 1 B) Cell 2 C) Cell 3 D) Cells 3 and 4 E) Cells 1 and 2
The company's culture most directly affects
A. the number of competitors a firm has. B. the number of products a company makes. C. the amount charged for the firm's products or services. D. the manager's happiness. E. the education of the workforce.
A powerful brand is more price elastic than a weak brand in the same product category
Indicate whether the statement is true or false
According to the new dominant logic for marketing, ________ make a relatively minor contribution to the value proposition
A) services B) products C) relationships D) prestige markers E) quality attributes